Share Your Board Value Proposition Using Success Stories

Telling Your Stories of Success.

In order to communicate your value proposition effectively, take a lesson from a master speech and presentation coach. In her just released book, Out Front: How Women Can Become Engaging, Memorable, and Fearless Speakers, Deborah Shames provides you mega tips for improving your connection with your audience — no matter how big or small (even one-on-one).

How To Develop Your Board Value Proposition Stories.

Click below to hear a 5-minute explanation of her template for developing your stories (from a CD provided with Deborah’s latest book.)

A story should be no more than 2-3 minutes.

Use the Out Front storytelling OSB template.

  • State the Obstacle – What was the problem and what would happened if nothing was done? Raise the stakes!
  • Tell your Solutions – What specific actions did you take that addressed the obstacle?
  • Explain the Benefits – What was the successful outcome?  Use examples like, “Our company saved $2 million with the restructuring I recommended.” And, also state the “UNexpected” benefits going forward based upon your actions.

Create and Rehearse Your Stories.

  • Have at least three well-rehearsed stories that will resonate with boards of directors.
  • Practice your delivery style and content with a coach, business colleague or board member to see if your stories highlight your value proposition.


Order the book and get all the mega-tips you need to be a memorable presenter.

Women2Boards recommends books, but does not receive compensation for purchases.  We only refer books we believe provide value to our members. For a list of other books we like, click here.

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We support women on their path to the corporate boardroom.

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About the Author

Nancy E. Sheppard - Founder & CEO, Women2Boards. Nancy has a passion for helping connect people for mutual benefit. She founded Women2Boards in 2014 as a way to assist both corporate boards and women connect and improve gender diversity. Read More

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