Share Your Board Value Proposition Using Success Stories
Telling Your Stories of Success.
In order to communicate your value proposition effectively, take a lesson from a master speech and presentation coach. In her just released book, Out Front: How Women Can Become Engaging, Memorable, and Fearless Speakers, Deborah Shames provides you mega tips for improving your connection with your audience — no matter how big or small (even one-on-one).
How To Develop Your Board Value Proposition Stories.
Click below to hear a 5-minute explanation of her template for developing your stories (from a CD provided with Deborah’s latest book.)
A story should be no more than 2-3 minutes.
Use the Out Front storytelling OSB template.
- State the Obstacle – What was the problem and what would happened if nothing was done? Raise the stakes!
- Tell your Solutions – What specific actions did you take that addressed the obstacle?
- Explain the Benefits – What was the successful outcome? Use examples like, “Our company saved $2 million with the restructuring I recommended.” And, also state the “UNexpected” benefits going forward based upon your actions.
Create and Rehearse Your Stories.
- Have at least three well-rehearsed stories that will resonate with boards of directors.
- Practice your delivery style and content with a coach, business colleague or board member to see if your stories highlight your value proposition.
Order the book and get all the mega-tips you need to be a memorable presenter.
Women2Boards recommends books, but does not receive compensation for purchases. We only refer books we believe provide value to our members. For a list of other books we like, click here.
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